Customer Service: Why Messaging Apps are #1
Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their target groups, become more innovative with customer communication, and keep their customers as loyal as possible. Recently, analysts and media, from Gartner to Forbes, have suggested that messaging app customer service is the channel that can deliver the best results. Overview: Messaging App Customer Service Quick facts Background information Why should businesses want to offer customer service on messaging apps? A few quick facts: 79% of customers are more loyal to brands that are easy to contact 70% of consumers choose “message us” buttons over “call us” buttons Customers around the world overwhelmingly say they trust businesses more when they can message them Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In three installments,…