7 Lessons from 7 Loyalty Experts

7 Lessons from 7 Loyalty Experts

After seven incredible interviews, this episode looks back at the seven key lessons I’ve learned from my expert guests on ...
Who are your most engaged members?

Who are your most engaged members?

If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the ...
How Companies Can Stay Successful When Face-To-Face Marketing & Selling Are Impeded

How Companies Can Stay Successful When Face-To-Face Marketing & Selling Are Impeded

You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their ...
Leveraging customer passions for your loyalty programme.

Leveraging customer passions for your loyalty programme.

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen ...
The Key Question of Loyalty

The Key Question of Loyalty

From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard ...
How To Uncover Customer Insights In Cross-Channel Marketing

How To Uncover Customer Insights In Cross-Channel Marketing

In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target ...

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