Everything You Always Wanted to Know About Email Bounces

Everything You Always Wanted to Know About Email Bounces

If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing ...
How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? ...
Failure : Why Loyalty Programs Fail?

Failure : Why Loyalty Programs Fail?

The Delphi Report is an annual report jointly published by the Wise Marketer and the Loyalty Academy, a leading global ...
Marketers, Stop Saying Email is Dead

Marketers, Stop Saying Email is Dead

Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with ...
79% of Consumers Use Their Smartphones to Help with Shopping

79% of Consumers Use Their Smartphones to Help with Shopping

79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by ...
MAPP Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

MAPP Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights ...

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