6 Easy Steps to Email Marketing Success
Studies show email remains one of the most powerful and cost-effective tools in the digital marketers’ arsenal – especially when it comes to permission-based promotional messages and personal communications. Here are our key recommendations to maximize the impact of your email campaigns, increase open rates and boost customer engagement. With so many consumers using social media these days, it’s tempting to assume the humble email has lost its marketing impact. Not so, according to the data. Research shows that email marketing consistently generates the highest ROI for marketers and remains a core tactic for delivering revenue back to the business. Marketing trends come and go, but email’s still here. Personal, transactional and timely, email marketing campaigns consistently outperform other digital channels when it comes to generating higher-than-average open and click-through rates. Why? Compared to social media, email has by far the biggest reach – there are three times more email accounts than…