Mapp Cloud Now Has Magento 2 Support
Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing customers about new offers. Because, regardless of whether on a computer or a smartphone, promo and newsletter emails are opened, read, and clicked. However, creating and sending emails remains also a challenge in retail and e-commerce. Target audiences have to be formed, the content has to be written, mailings need to be created, sent and analyzed. This process is much easier if the online shop and the email marketing tool are optimally integrated. The combination of shop systems and marketing software allows highly targeted email marketing activities based on the customer lifecycle of each individual shopper. For successful retention marketing, existing customers can be engaged, and new customers can be converted into recurring shoppers. In the current market, only very few shopping software is ready for professional use…
3 Ways to Capture Data without Annoying Your Website Visitors
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of the game is getting that person to identify themselves with a login or sign up. However, it’s astonishing to see how many brands, in all industries and countries, do not have a clear strategy in place to capture new leads on their website. The lack of creativity or proper use is no one’s fault per se, it is more than likely an inherent fear based on personally being interrupted over and over again on websites that has scared marketers out of using this tactic. So popups have a pretty bad reputation at this point. They come in many forms, from the instant hit, to the delayed capture to the targeted content. And users have accepted them, as long as they are easy to dismiss. These can…
Get Better Email Open Rates With Mapp’s “Best Send Out Time” Feature
When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the high ROI channel that it should be. While there are many different metrics, email opens still form the foundation of email marketing. We as marketers strive to optimize open rates through various methods, including subject lines, personalization, and device targeting. Even better would be if you were able to reach more people by sending communications when they are more likely to be checking their emails, therefore more likely to open them. Best Send Out Time is a feature in the Mapp Engage platform that allows you to automatically send out communications at the times customers or prospects are most engaged. The premise is simple but extremely effective: record, compute, and assign the correct time segment to a customer. Now let’s dive into a bit more detail, shall we? Record: Track…