Increase the Conversion Rates of your Email Campaigns with the Correct A/B Testing
A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s behavior and a way to increase your conversion rates. Testing on digital channels is so easy. But still many marketers neglect this topic or deprioritize this topic due to their daily workload. For most businesses, their website conversion rates range from 1 to 3% and only 22% of companies are satisfied with their conversion. The stark truth is that most companies opt out of using A/B test experiments despite the positive results. It’s crazy if you think about, the fact that using the correct targeting and testing methods can increase your conversion rates of up to 300% and marketers just opt out?? Well let’s change that today. It is time to make some resolutions and bring the testing back to life. Using direct channels and getting quality traffic to the website…