How To Display Your Logo In Web Mail Accounts
Your logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email and see it at the top of the message. A much more effective way for email contacts to identify your brand is by showing your logo up front, even before they open the email. You want to make that first visual impression count! But how? A growing number of ISPs are, therefore, exploring the marketing opportunities of displaying brand logos directly in webmail clients (e.g. Gmail, Hotmail, Yahoo Mail), indicating them as « trusted » and « official » brands. What are the benefits? Increasing brand visibility and recognition by putting your brand in front of customers Enhancing the user experience, as users will see your logo and be able to trust that the email is from you Increasing email engagement due to these trusted communications Motivating adoption of authentication by other companies Avoiding fraudulent…
WILL EMAIL BECOME INTERACTIVE SOON?
Gmail recently announced the introduction of its AMP (“Accelerated Mobile Pages”) within email. This will not only enable content to load faster, but also add dynamic elements within email, so that e.g. for travel booking, mail receivers do not open a separate website anymore but can do the actions directly within the email. But what does that mean for Marketers?Do all Marketers need to develop AMP content now? Not yet. AMP is in “developer mode” for testing now, the official release should be by end of the year. It will be interesting to see, whether other providers plan to support AMP as well to make it a general success. Critical voices from the industryToday, there’s some critical voices towards AMP from the industry (e.g. Devin Coldewey on TechCrunch). Email itself has always be simple and static – when you receive a mail today and open it in 10 years, it should…