Mobile Engagement Marketing 101: When to Send SMS, Push Notifications and In-APP Messages
People are consumed by their mobile devices today with mobile usage continuing to grow. The question for marketers is what is the best mobile engagement marketing channel in order to reach out to customers for each specific purpose? When is it beneficial to use SMS, push notifications or in-app messaging? Each of the three above has its pros and cons, as well as one channel can be suitable in a specific use case or with a specific product, while for other use cases or products another channel may be a better fit. The Pros and Cons of Each Mobile Channel and Relevant Use CasesSMS: Yes, SMS still matters in the age of smartphones! SMS provides an easy and immediate way of sending messages to customers directly into their personal message application. But if done incorrectly, you run the risk of your subscribers opting out of your messages all together. –…