Are Your Emails Ending Up on BLACKLISTS or WHITELISTS?
Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts directly impact your deliverability: whitelists and blacklists. Knowing and understanding the meaning of these terms allows a sender to enjoy the benefits of whitelists and avoid the disadvantages of blacklists. Blacklists Marketers are always strategizing about how they can drive more revenue through email marketing by reengage people who haven’t purchased or interacted with the brand in a while. And for good reason: Consumers who purchase products through email spend 138% more than those that don’t receive email offers. While marketers are aware of the staggering numbers, it’s easy to neglect email best practices and, as a result, end up on a blacklist. An email blacklist is composed of emails, URLs, domains and IP addresses classified as poor because they are associated with spamming senders. A blacklist is commonly used by mail…