Increasing Sales With Personalized Marketing
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done. Dads still get emails about lipstick. Moms still get offers for men’s shaving cream. These are examples of marketing plans from companies that ignore the diversity of their client base and the behaviors behind purchases. One-size-fits-all marketing is, unfortunately, all too common. Through careful data analysis and the use of a personalized marketing platform, companies can unearth consumers who are passionate brand advocates and weed out those who only respond to the discounts. More importantly, personalized marketing platforms help brands integrate data across a retailer’s systems by matching social media profiles to the point-of-sale system (POS) and e-commerce sites. Integrating these data points help companies develop granular insight that improves marketing efforts by personalizing communications. Research shows that 80% of…