When Is the Best Time to Send Your Brand Emails?
When is the best time to send emails? This question has been around as long as email marketing itself. If you do a quick search, you’ll find tons of different studies pointing to a variety of answers, leaving retailers just as confused as before. The common result: Brands are flooding consumer inboxes with emails at seemingly random times throughout the day. This oversaturation, especially when combined with a lack of relevant content, can quickly lead customers to unsubscribe or let unread promotions sink to the bottom of their inbox – never to be opened. Let’s explore some of the nuances of the “best” email send times, debunk a few common myths and review why you should be looking beyond the email open. The Best Time of Day Identifying the best time to send depends greatly on the products you sell and the makeup of your audience. For example, millennials and…