As a loyalty marketing professional, Sanjeev Nichani has worked with some of India’s top loyalty programmes, including Loylty Rewardz – a programme for over 100 million banking customers in India, AIMIA, and now Raymond Rewards, a men’s retail fashion proposition that recognises and rewards customers across all markets segments and across 1,000 retail stores.
Includes insights on launching a loyalty programme within a franchise business, upcoming ideas to engage with members in digital channels and where Raymond Limited is focusing its commercial strategy in 2019 through to 2025.
This article was first published by Let’s Talk Loyalty. Permission to use has been granted by the publisher.
