8 Tips: Don’t Let The Coronavirus Infect Your Email Campaigns
Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the coronavirus, the timeline has been shortened drastically. Flying cars aside, we already find ourselves living in hypothetical scenarios of a pseudo-future where everyone works from home, social contact is limited, and most of our time is spent in front of electronic devices (for now on the computer, the inevitable smartphone, and maybe even the tablet). For that reason, I was not surprised when my 4-year-old daughter thought the TV is broken when, by pressing the screen, she noticed that the Disney+ gallery wasn’t scrolling. As social behaviors change, digital ones shift with them. The changes we are currently experiencing must be managed, not suffered through. Precisely because, consciously or not, we are an integral part of it. Even though change can be difficult, the show…
Everything You Always Wanted to Know About Email Bounces
If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give you. Once you hit that “Send Campaign” button and get rid of the excess adrenaline with a nice shower or a liberating cry in the bathroom stall, it’s time to go back to the front lines. At this point in the game, it really gets tough: it’s time for analysis! Put on your lab goggles and get ready to handle the results of your recent massive send out. A mix of registrations, purchases, compliments, but also (and above all) complaints, cancellations, and a lot of messages from a certain Mr. Daemon. Mailer Daemon. Welcome to the world of bounce! Why Does an Email Bounce Back? Don’t panic. Or maybe you do panic… Because every bounce received is a notification that informs you that, for a certain reason, your…