How Companies Can Stay Successful When Face-To-Face Marketing & Selling Are Impeded
You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of the outbreak of COVID-19, companies are also struggling to go about business as usual. Digiday sums it up clearly: “The economic shock of coronavirus is unique in that it affects both the demand and supply sides of the economy. On the demand side, there is less travel and likely more hesitant consumer spending. On the supply side, manufacturing supply chains are disrupted.” To try to keep employees safe, companies are taking preventive measures. But with these preventative measures day-to-day business processes – including manufacturing, marketing, and selling – are being put to the test. Who is it affecting? Companies are caught in a spiral of uncertainty, as the outlook for the spread of the virus changes every day. In the B2B realm, a lot of in-person events…
Are You Really a Data-Driven Marketer?
You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias and assumptions can lead to poor decision making. And yet, according to Invesp, 87% of marketers say data is their company’s most under-utilized asset. What’s more, another survey shows that 58% of companies base at least half of their regular business decisions on gut feel or intuition instead of data. Collectively, marketers talk a good game about the importance of making decisions based on data – but actually being data-driven is a very different thing. Being data-driven isn’t just a buzzword to be dropped into meetings (and blog posts). Using your data to understand and communicate with your customers is the key to customer-centricity – which is what marketing is all about these days. So how do you know if you and your marketing team are really data-driven? Find out below. 1. You know your…
Marketers, Stop Saying Email is Dead
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues replacing it. According to Campaign Monitor, “The “death toll” of digital marketing channels continues to grow—but we can’t always believe the dramatic claims we hear… Email marketing isn’t dead but it is changing. Email marketing is evolving, and as marketers, we have to evolve with it.” GDPR is often named as the main offender in killing email. If you are an email marketer, you’ve had to deal with new opt-in permission rules, proof of consent systems, and the fact that consumers can ask to have all their personal info deleted at the drop of a hat. For anyone relying on data collection to target users (aka every business doing it right), GDPR has drastically changed the way we market. But GDPR has not killed email marketing! In fact,…