How To Maximize Customer-Centricity In Your Mobile Marketing Approach
79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by mobile. In fact, 1 in every 2 millennials in the US has downloaded a mobile shopping app. With the evolution of smartphones, tablets and other devices, your current and potential customers are never far away. In fact, if you look at the people around you, mobile truly seems to be at the center of their universe. On the other side, companies are continuing to adopt a mobile-centric approach when selling to customers. Just as mobile is at the center of our customers’ worlds, we need to continuously be sure that our customers are at the heart of our mobile strategy. Mobile has the ability to connect our customers with our brand 24 hours a day, 7 days a week. Real-time marketing with mobile is essential to our success! And just when you…