Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple Pay: 22.0 million users Google Pay: 11.1 million users Samsung Pay: 9.9 million users *in-store payments (Source: eMarketer) Admittedly, we are still just scratching the surface where it comes to payments using a mobile device. The same could also be said about commerce over the internet, where most consumer internet traffic relates to video. By adding up all the online video watched on websites, YouTube, Netflix and webcams and you have 77% of the world’s internet traffic, according to US tech firm Cisco. To really drive the uptake of mobile payments, a different approach to changing our behaviour needs to be adopted. What can be done on a mobile phone is a fraction of what can be achieved with a desktop, laptop or tablet. Without…