8 strategies for creating triggered & transactional email campaigns
There are several ways to personalize an email marketing campaign in meaningful, yet completely automated, ways. And there are good reasons to personalize the email experience too. Triggered and transactional messaging is extremely effective in converting email subscribers into loyal and repeat customers. Here are eight strategies email marketers can use to deliver valuable triggered email campaigns. 1. Welcome Program Say “hello” and get to know each other. A welcome program is one or more marketing emails that confirm a new subscription and introduce the subscriber to your brand. The best welcome series include an introduction email sent immediately upon subscription. A follow-up welcome email or series of emails may be sent later at designated intervals. Here are just a few ideas for delivering value through your welcome campaign: Send a “thank you” for subscribing (at a minimum) Ask the subscriber to add your address to their address book to help ensure all emails make…
The 5 key challenges preventing retailers from providing the ultimate digital experience
Challenge 1: Too complex, expensive and time consuming According to Ascend2 “Marketing Technology Trends Survey” (Jan 2017), inadequate technology integration is a significant barrier to marketing technology success for nearly half of B2C marketing influencers. 50% of companies indicate that technology integration is a significant barrier to success, where only 37% have extensively integrated their marketing systems and 4% have not integrated their marketing technologies at all. So, it’s understandable that deploying the ultimate digital experience could seem to be a complex challenge. Deploying the ultimate digital experience is not complex and doesn’t need to be expensive. Also, companies do not need an army of digital experts either in house or from an agency to see results. With the easy to integrate and open digital marketing platforms available today, the complexities of integrating new technology with legacy or in-house built systems and applications are greatly simplified, if not by the in-house…